Industry veterans with proven track records in building and scaling businesses in the U.S. market.
Your Trusted Partners
We are seasoned operators who have successfully launched and grown businesses across the United States. We understand the complexities of establishing a U.S. presence because we've done it ourselves multiple times, across multiple industries.
Meet the leadership team dedicated to leading a new standard for your global growth.
Leadership
Richard Lee
Managing Partner & Business ArchitectRichard Lee is a Los Angeles-based entrepreneur and business model architect known for designing revenue-driven operational structures. A serial founder since the early internet era, he has built products across social platforms, consumer marketplaces, SaaS, and operational infrastructure.
Drawing on his experience designing monetization and go-to-market frameworks, Richard works with global startups entering the U.S., helping founders adapt business models, clarify revenue strategy, and establish market-ready commercial structures.
Jennifer Cho, Ph.D.
Managing Partner & Go-to-Market StrategistJennifer Cho, Ph.D. is a Go-to-Market strategist specialized in transforming product potential into scalable market outcomes. Her expertise lies in structuring and aligning the internal decision frameworks, customer engagement flows, and operational rhythms essential for generating consistent revenue.
With a deep background in early-stage business development and pipeline architecture, Jennifer provides the strategic discipline and operational infrastructure required for organizations to move from initial entry to long-term market authority.
“We work as a core strategy and operating partner, collaborating with a broader network of specialists depending on the company’s stage and needs.”
Take the first step toward your successful U.S. entry.